Lu’Ami mixes live vocalised loops with electronically produced sounds to create a bed of Icelandic pop, neo soul, electronica and jazz, overlaid with catchy pop melodies.
Able to silence a room with rich soulful tones, she has often been compared to artists such as Erykah Badu and Björk.
“A raw talent using a sample pad in such a way it’s clear she has an astute musical intelligence. Sounding like a mix of old school jazz vocals, Prince and Bjork without sounding like a fax machine…an incredible performance.”
Lu’Ami’s debut album is out now and has gained close to 36,000 streams on Spotify within two weeks. Her album has been featured in Rolling Stone, BBC Radio, Wordplay and Earmilk.
“Lu’Ami’s experimental and instrumental approach to her music is as captivating as the album’s intricate production. The songs often start softly, gradually building before being torn apart, creating an engaging, unpredictable listening experience.”
In 2021 Lu’Ami released an Alternative/Indie mixtape. Tracks have elements of experimental pop and layers of hip-hop drum beats. Relentlessly Alt-Pop, each of the songs from the mixtape were written by Lu’Ami on a loop pedal, with inspiration coming from a variety of female artists including BANKS, Little Dragon, Billie Ellish, Erykah Badu & Grimes.
Her songs have been known to “melt away tension while expanding your mind and widening your eyes” - The Melting Music Pot
The experimental mixtape was Lu’Ami’s third major release after debut release “Better” in 2016 and “Warriors” launch in 2019 where she toured the EP in Berlin, Amsterdam and Hamburg. This was Lu’Ami’s first international tour where she had improvised jams with musicians that she met and played a collection of awe-inspiring venues. Lu’Ami also sparked conversation on social media with her “Warriors” EP launch about what empowerment is, encouraging stories from fans about what empowerment means to them, with the ability to then connect with each other. This was as part of a Kickstarter campaign Lu’Ami successfully ran for the launch, which was supported and funded by her fanbase.
That same year she also supported Afrobeat, Ska/ Funk band Town Of Cats on their tour of Europe summer of 2019 in Belgium, Austria and Lake Garda. Lu’Ami has also been celebrated by BBC Introducing, performed live on BBC 4 in front of Louis Theroux and alongside Rag N Bone Man. Connecting and collaborating with people is one of the most important elements of Lu’Ami’s musical journey, as playing music live has put her in amazing situations to expand herself by meeting and connecting to new people she wouldn't usually meet and building community through music.
Collaborations over a range of styles include Confidential, Town of Cats, John Lamp and Symbiøse.
“Lu’Ami joins forces with Confidential on a passionately delivered story all about thinking that this could have been something special. Something different. Something mind-blowing. ”
Lu’Ami also is passionate about using her music for change, with sustainability and mental health at the forefront of causes she supports. Her first EP “Better” (2016) is about personal growth and has raised over £2115 on ‘I Give You Give’ for Mental Health Foundation. The launch of “Better” was hosted in a beautiful church, where Lu’Ami chose three sustainable fashion designers to show their collections down the runway to each track. The EP launch was funded by supporters of the project on Kickstarter and was to raise awareness of climate change and the positive change we could make together and individually by working on ourselves first and then having a greater impact on our community and the planet.
The collective sold sustainable products and had a speaker from MyGreenPod magazine. Nina Kovacevic (Founder War & Drobe) has also since used Lu’Ami’s music while she had her models walk down the runway at the renowned London Fashion Week.
Lu’Ami is a continuously evolving artist that puts pure spirit, feeling and honesty at the helm of her work. Her influences and experiences are bound together in a way that is recognisable on both a musical and human level, yet somehow indefinable.
“Lu’Ami’s vocals are a revelation, oscillating effortlessly between fragile, plaintive moments and resolute affirmations, echoing the tumultuous emotional rollercoaster she rode during this tumultuous period.”
Photographer: Steve Glashier